Macro — Prove the growth
Econometric decomposition isolates marketing's true incremental contribution to revenue, net of seasonality, price and competitor effects.
// Marketing Mix Model
Marketing Mix Model
One model. Three lenses. Total clarity.
The Rapida Marketing Mix Model proves marketing impact, guides budget allocation, and optimises every channel in a single, unified view. Move from reactive post-mortems to a 52-week forward view of revenue, gap-to-target and the spend plan to close it.
- Econometric attribution across every paid, owned and earned channel
- 52-week forecast with gap-to-target visible months in advance
- Scenario planning with marginal revenue per dollar by channel
- AI-generated executive summary and phased implementation roadmap
// MMM in action
One model. Three lenses. Total clarity — across every channel, every market, every week.
One model. Three lenses.
Market — Allocate the spend
Marginal revenue per dollar across Email, Google, Meta, OOH, Radio, SMS and more — so reallocation is grounded in measured performance.
Micro — Optimise execution
Which creatives, audiences and time windows actually drive lift — and which are quietly diluting it.
52-Week Forecast
A forward view of revenue, gap-to-target and variance status across all markets — see the Q4 gap now, not in the post-mortem.
Scenarios & Recommendations
Aggressive, Balanced, Conservative and Hit-Target-Exact scenarios with add-spend, weeks-to-effect and confidence ratings.
AI-Written Plan
Generative AI produces an executive summary, weekly investment plan, expected lift per phase and escalation triggers — ready to execute.
How it works
- 01
Connect your spend & sales
Ingest media spend, owned-channel activity and revenue across markets into the Rapida data layer.
- 02
Model & decompose
Two models — MMM for econometric attribution and a Manual What-If simulator — produce one unified forecast.
- 03
Act on the plan
Pick a scenario, ship the AI-generated roadmap, and monitor against the 52-week forecast in production.
// Case Study
Don't just see the gap. Close it. How leading brands turn a $65M Q4 shortfall into a quantified, fundable plan — in weeks.
Request a demo →Ready to see Marketing Mix Model in action?
Talk to a Rapida engineer about your stack we'll scope a free Rapid POC and prove the value in weeks.