Unified Customer Profiles
Identity resolution across web, app, POS, loyalty and CRM into a single golden profile per customer.
// Customer Data Platform
Rapida CDP
Customer Data Platform
Unlock the power of your customer data with Rapida CDP. Seamlessly integrating with your existing infrastructure, our platform gives you a single view of the customer and their journey — driving growth through personalised experiences.
- Gain a single view of the customer to uncover insights and understand the journey
- Enhance customer experience with tailored marketing and offers
- Drive business growth through data-driven decision-making
- Activate audiences across email, push, app and paid media
What Rapida CDP gives you
Real-time Segmentation
Build audiences from any attribute or behaviour — refreshed in real time, no SQL required.
Omnichannel Activation
Sync segments to Braze, Salesforce, Meta, Google and your owned channels — closed-loop.
Privacy-First Foundation
Consent, preferences and regional compliance handled at the core — not bolted on.
// The Rapida difference
Other CDPs vs Rapida CDP
Most CDPs sell you a tool. We deliver a single view of the customer — built on the warehouse you already own, with AI baked in from day one.
With over 2,000 tools on the market, other CDPs often prioritise the tool over your strategic goals.
Priority
Rapida CDP goes beyond tools — we focus on your business objectives and deliver tailored solutions for a true single view of the customer, with no large upfront fees.
Typically operate as products, involving substantial upfront costs and early licensing fees.
Cost-effective
We leverage your existing stack to build the single view of the customer — without imposing hefty initial licensing expenses.
On top of licensing fees, other CDPs often require extra investment for implementation and data quality fixes.
Clarity
Rapida CDP works hand-in-hand with your internal teams from day one, preventing data challenges early to cut cost and frustration.
Most CDPs offer only a single view of the customer — with no additional intelligence on top.
AI
Alongside the single view, Rapida CDP plugs into our Customer AI Platform (RACE) — centralised intelligence and journey data, ready to activate.
Typically store and manage customer data internally, with limited integration into your existing martech stack.
Centralised hub
We use your data warehouse as the centralised hub. Seamless integration with martech and analytics for one source of customer truth.
“Elevate your customer experience and drive growth with Rapida CDP — leveraging your data assets to deliver personalised insights and a real strategic advantage.”
Ready to see Rapida CDP in action?
Talk to a Rapida engineer about your stack we'll scope a free Rapid POC and prove the value in weeks.